AASAI is a family-driven project striving towards a mindful and sovereign expression of African culture. Starting as a skincare venture, AASAI is currently expanding into a multi-disciplinary lifestyle project. Having our native wisdom and sustainability at heart, we depart from the hopes and needs of Afropean metropolitans to embody the continuity between the continent, the diaspora, Europe, the young, the old, and beyond.
The story begins in 2020, during the lockdown, on the Kenyan shores of Africa. There, our Kenyan-Danish founder, Brenda Roslyng, experienced an acne breakout — another episode in her endless journey of hormonal unrest.
Nothing she tried came close to fulfilling a simple purpose: healing and nurturing the skin of a young, healthy, and active Black woman. So she decided to venture back to the traditional, plant-based and hand-made products her mother & ancestors have used since the dawn of time. As the three-step ritual she designed worked so well on her, she decided to make those East African body nourishers available beyond the continent.
And so, AASAI was born