About us

AASAI is a family-driven project striving towards a mindful and sovereign expression of African culture, through skincare and holistic wellness. With a focus on natural and organic nourishers, we source, farm and craft traditional African botanicals for modern skincare needs, promoting healthy, radiant skin while reviving our heritage​ and celebrating it with the world.

Our products

Our skin and hair nourishers are designed for individuals seeking natural and organic skincare solutions that incorporate traditional African ingredients. They cater to those looking to address various skin concerns such as dryness, irritation, and aging. Their offerings are ideal for anyone who values holistic, culturally-rooted beauty rituals and prefers products that promote healthy, radiant skin while celebrating African heritage.

Our Story

The story of AASAI stems from the challenges many Africans in Europe face when it comes to nourishing their skin and hair in the harsh weather conditions of the Northern Hemisphere. For Brenda Roslyng, a woman of Ugandan descent, this struggle was all too familiar. Growing up in Europe, she found that the available skincare products often fell short of meeting the unique needs of her melanated skin, leaving it vulnerable to the cold, dry climate.

When the global lockdown of 2020 cut off access to the products she had relied on, Brenda turned to the wisdom of her Ugandan heritage. Collaborating with her mother back in Uganda, she developed a three-step skincare ritual using locally-harvested East African body nourishers. The transformation in her skin was remarkable, offering the nourishment and healing she had long sought.


Inspired by this discovery, Brenda felt compelled to share these East African body nourishers with others facing similar challenges. And so, AASAI was born—a brand deeply rooted in the rich traditions of Uganda, transcending borders to offer a blend of tradition and innovation, dedicated to providing natural, heritage-driven skincare solutions for melanated skin and anyone seeking to heal and embrace their natural beauty.  

Simplicity
Simplicity

Simplicity

In a realm between worlds, AASAI seamlessly blends Scandinavian minimalism with ancestral African traditions, anchored by the shared principle of "less is more." Our three-step ritual, crafted from pure ingredients, resonates with everyone, embodying an unwavering dedication to harmonize simplicity, quality, and accessibility.

Community
Community

Community

AASAI centers people. AASAI is a family project driven by intergenerational wisdom where every individual voice is valued and every face is seen. We see beauty in community and privilege empowerment over charity. Therefore, transparency is not just a feature, but instead the driving force of our supply chain.

Sustainability
Sustainability

Sustainability

Our ancestors revered Nature as a living entity, an integral part of ourselves. In tribute to their wisdom, we dedicate ourselves to preserving, nurturing, and regenerating our environment. Sustainability is not just a commitment but a celebration of our cultural heritage and a pledge to safeguard future generations. Hence, at every step of our production process, we prioritize planet-conscious practices. Our efforts resonate with respect for both nature and humanity.

Mental health
Mental health

Mental health

Skincare transcends the physical—it's soul-care. At AASAI, we firmly believe that nurturing your skin can lead to nurturing your soul. Our meticulously crafted products extend an invitation to all, encouraging them to transform their daily routine into a ritual of self-reconnection.

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