About us


AASAI is a family-driven project striving towards a mindful and sovereign expression of African culture, through skincare and holistic wellness. With a focus on natural and organic nourishers, we source, farm and craft traditional African botanicals for modern skincare needs, promoting healthy, radiant skin while reviving our heritage​ and celebrating it with the world.

Our products


Our skin and hair nourishers are designed for individuals seeking natural and organic skincare solutions that incorporate traditional African ingredients. They cater to those looking to address various skin concerns such as dryness, irritation, and aging. Their offerings are ideal for anyone who values holistic, culturally-rooted beauty rituals and prefers products that promote healthy, radiant skin while celebrating African heritage.

Our Story


The story begins in 2020, during the lockdown, on the Kenyan shores of Africa. There, our Kenyan-Danish founder, Brenda Roslyng, experienced an acne breakout — another episode in her endless journey of hormonal unrest.


Nothing she tried came close to fulfilling a simple purpose: healing and nurturing the skin of a young, healthy, and active Black woman. So she decided to venture back to the traditional, plant-based and hand-made products her mother & ancestors have used since the dawn of time. As the three-step ritual she designed worked so well on her, she decided to make those East African body nourishers available beyond the continent.                                                  


And so, AASAI was born

Simplicity
Simplicity

Simplicity

In a realm between worlds, AASAI seamlessly blends Scandinavian minimalism with ancestral African traditions, anchored by the shared principle of "less is more." Our three-step ritual, crafted from pure ingredients, resonates with everyone, embodying an unwavering dedication to harmonize simplicity, quality, and accessibility.

Community
Community

Community

AASAI centers people. AASAI is a family project driven by intergenerational wisdom where every individual voice is valued and every face is seen. We see beauty in community and privilege empowerment over charity. Therefore, transparency is not just a feature, but instead the driving force of our supply chain.

Sustainability
Sustainability

Sustainability

Our ancestors revered Nature as a living entity, an integral part of ourselves. In tribute to their wisdom, we dedicate ourselves to preserving, nurturing, and regenerating our environment. Sustainability is not just a commitment but a celebration of our cultural heritage and a pledge to safeguard future generations. Hence, at every step of our production process, we prioritize planet-conscious practices. Our efforts resonate with respect for both nature and humanity.

Mental health
Mental health

Mental health

Skincare transcends the physical—it's soul-care. At AASAI, we firmly believe that nurturing your skin can lead to nurturing your soul. Our meticulously crafted products extend an invitation to all, encouraging them to transform their daily routine into a ritual of self-reconnection.